Digital Authorship
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Digital Authorship

Maria Bopp, digital author

There are jobs and activities that take me out of my comfort zone — and that’s definitely the case when I need to create videos. Coordinating the best images and voice to create a logical, engaging and useful narrative overwhelms me.

I feel like a little girl before mastering the art of speaking and my thoughts are faster and more sophisticated than what I am able to communicate. Considering the production of videos, my ideas go beyond my technological skills to make them come true. How frustrating it is to have a goal and fail to achieve it! So, I hope this testimony can be an incentive for those who face the same challenges and struggles as I do to create videos/screencasts.

My general task (as part of the Digital Authorship #EDC534 course) was to document and reflect on one example of a digital author, creating a screencast analysis video that gives insight on his or her work.

Screencast: Analyzing digital authors

Choosing the author was the first step: Maria Bopp, a young influencer who creates parody and mockery content to draw attention to society’s absurdities including the speech and stance of other influencers.

The specific video chosen for this activity (“Infallible tips to be a successful influencer”) is one in which Maria Bopp imitates a blogger and ironically offers tips on how to be successful: “show your followers how thin and well-toned you are” or “post designer clothes and jewelry and feel gratitude for being able to show your closet full of shoes in one of the most unequal countries in the world.” It’s interesting because informally and indirectly she promotes media education as a necessary competence to critically consume the messages we are exposed to in social media. Her final reflection in the video goes like that “Can you imagine if they (the audience) develop critical view and stop following everyone who posts out-of-the-reality content that hurts their self-esteem?”

Satisfied with my choices (for both the digital author and the theme), I made a list of the information that could not be forgotten in the screencast. To better organize my ideas, I used the most analogical tools to plan a digital production: pencil and paper, as you see below:

Screencast planning

I then spent hours researching the most suitable (and free) images to illustrate the information that needed to be communicated. It’s so unfair… hours to find them and only seconds on the screen! The next phase was to write a script for the voiceover and, at the same time, I was organizing the sequence of the slides so that they could be synchronized.

The result wasn’t exactly the way I’d planned (it was much more interesting on my mind!), but I must say that I’m proud of the process. It allowed me to be a digital author to reflect about another digital author who, in turn, criticizes a kind of digital author… After all, isn’t it all about metalanguage?

HOBBS, Renee. Create to Learn. Hoboken, John Wiley and Sons, Inc., 2017.

BOPP, Maria. “Dicas infalíveis para ser uma influenciadora de sucesso.” YouTube, uploaded by Canal GNT, 3 February 2021,

GNT, Canal de TV. “O deboche é a melhor forma de lidar com a raiva?” Facebook, 15 August 2020,



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