Pro Bono Sucks and Everyone’s to Blame

Jonty Sharples
Jun 2, 2016 · 18 min read
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Joint London

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Sir Philip Green, Chairman, Arcadia Group (Centre) — Financial Times

1) Articulate what’s needed

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http://www.thescanpost.lu/

2) Act responsibly

3) Be thoughtful

Don’t build a Homer. Unless that’s what’s required, of course.

4) Don’t just do it

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Avoid. (http://benbarry.com/)

5) Invest in legal

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Netflix

6) Show some respect

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7) Ask around

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Reddit

8) Develop a long term relationship and a phased approach to delivery

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DISNEY.TUMBLR.COM

9) Make it portable

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10) Take pride in your work

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11) Kick the tyres

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12) Avoid proprietary tech solutions

13) Everything has a price

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14) Build strong relationships

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Let’s wrap this up

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