How motion graphic can increase awareness in Marketing
We often hear about motion design, especially the in the job descriptions. But what is it really about? And why has it become a key skill for every digital designer?
First to all it is important to say that motion design applies graphic design principles to film-making and video production using animation and visual effects. There can be some confusion about this format but It is enough to say that examples include films, videos, animated texts, web-based animations and apps. All that moves graphically is motion design. Let’s focus on the most important thing now: how do motion graphics help companies?
1-Motion design shares information easily
Visual communication is able to distill complicated information for an easy comprehension. It’s also so effective because it targets the way your brain processes data. Many things are easy to understand if you can “see it”. This can happen for example with explainer videos like tutorials, work or user flow, data visualization, and other more abstract concepts.
2-Motion design is emotionally captivating
Motion design is an attention-grabber and It can affect emotions empathizing with users. Moody music, powerful voice-over, and stunning visuals can all work together to build an impact story.
3-Motion design is a way to save time
Most motion graphics are 40 sec to 4 minutes long. This is the best way to share information ASAP. Watching a short video can increase awareness and build engagement. With motion design you can say more with less content and saving time.
4-Motion design can adjust a bad logo
If your logo is not exiting and you can’t refresh it for any reasons, motion can be very helpful. Without big changes It can improve the whole branding keeping it consistent. Sounds and effects are enough to improve an obsolete logo.
5-Motion design reflects your brand’s personality
All the reasons above explain why motion design is now essential for marketing and for any digital designer. No matter your communication needs. There are plenty of applications where motion is now essential like sale and social videos, marketing video (content to showcase the brand, people or causes), tutorials for products and services, and the traditional ads (online or television commercials).
Content strategies are a mix of content, including copy, photos, info-graphics, and more. But there’s no denying people are more and more interested in video. Just think of how popular a social network like TikTok has gotten. If you are a digital designer without this skill … I’m sorry to say that, but It’s the “time to learn how to motion”.
