Digital Choo at Effie Awards Ukraine 2018

Alexandra Chernyakhovskaya
Digital Chain Agency
2 min readDec 14, 2018

Another one DC victory. For this time the silver Effie Awards Ukraine 2018 statuette🥈 Digital Choo Marketing Agency gets this reward for the “How the Bald one earned a spot on the couch” project, created for the Parimatch Brand.

Her impressions and DC future plans shared with us Olga Garaieva, New Business Director of the Digital Choo Agency.

“It was the first time when the Digital Choo took part in the Effie Awards Ukraine. We came like a hurricane and took a silver. For the first time, a lot of young agencies can’t even get into Effie shortlist. This result proved the existence of the deep synergy and professional communication contact between two teams, DC and Parimatch.

It’s hard for me to say who is my “favorite” at the contest. Because many competitors have definitely high-level works. I would like to note the Grand Prix EFFIE Awards 2018 — the BBDO case for PepsiCo, the “Let’s PUMB, PUMB, PUMB!” project by TWIGA for FUIB Bank and the #SCHOOL project, created by the Postmen DA agency for a “1+1” channel 👏

Now the Ukrainian marketing market knows another one strong competitor in the Digital Choo agency face, which means that the next year at Effie 2019 we will aim higher. We have something to show. And as our Creative Director Vladimir Kobets said: “Watch your back, guys! We are here to win”😄

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