How I’d Fix Twitter If I Was CEO!

I love twitter as it has changed my life both professionally and personally. But I believe that they are lost in a fight to satisfy Wall Street, decide if they want to be more Facebook than Twitter and they’ve become too disconnected from the user community they hope to serve.

This week @Jack was added as CEO which I loved to hear and then they released a new feature called Moments that improves content discovery and content trends within Twitter. With all that being said I’ve half jokingly said for months that I felt I would make a great Twitter CEO as I’m a guy with a technology background, power user of twitter, experience implementing change in enterprise companies as well as startups and most of all I LOVE and believe in the power of twitter to change the world!

Here is the Periscope Video I did today breaking down each of the things I would fix if I was given the job of Twitter CEO or even Periscope Evangelist.

If Periscope has expired watch the full version here on my website thanks to Katch. Me http://ThinkLikeAFan.Video/

Here is a list of what I discussed at a high level!

• Twitter Isn’t Facebook

Facebook is a Network

Twitter is an Open Fire Hose of Communities

• Twitter Training:

Focus on the Twitter Learning Curve for Newbie to Power User

Twitter Employee Advocacy

Train the Trainer Certification Course

• Twitter KISS

Simplify the Twitter UI

Integrate Twitter 3rd Party Tools

• Twitter Paid

Twitter Customer Service

• Twitter Data + Social Listening
• Twitter Advocates & Event Amplification

Offline Events Need Twitter Visibility

• Twitter Video + Periscope

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019