Most Virtual Events SUCK because they don’t Invest in this Role!

Virtual Event producers tend to get caught up in things like technology and speakers and getting attendees to sign-up…

So much so that they tend to forget about the piece that brings everything together and no it’s not the theme or the branding. Not only does this role keep a digital event on track, but it also encourages people to attend, interact, and stay engaged. All of which are invaluable.

This video will not be a popular one amongst my keynote speaker peers but I believe the value of virtual events is dependent on the utilization of this role and re-inventing how this role is leveraged throughout the event planning process.

The NFL Virtual Draft leveraged this role to perfection which is the reason I still consider it the best virtual event I’ve attended in 2020.

Do you have an idea of which role/asset I’m referring to? Let me know your thoughts in the comments on YouTube!

If you are looking for more virtual event insights or want to transform your never virtual…