That time a made up conference got almost 20k views on Twitter…
A few weeks ago, otherwise known as “Conferencepocalyse,” everyone and anyone that worked in social media was at one of two conferences. The options were Content Marketing World (#CMWORLD15) in Cleveland or InBound15 (#INBOUND15) in Boston.
Those conferences had some highlights. CMWorld had John Cleese…
And InBound had Darth Vader…
Now that that’s out of the way, back to our conference. So, some of us actually have to stay in town and work at our jobs for money. You know, the people whose companies don’t pay for them to go to fancy conferences. Sometimes we eat cereal for dinner (if we eat dinner at all before 11pm, or at all).
So I thought I’d say hey to everyone that WASN’T at a conference…
From there, no one knew what the days had in store. Oddly enough, #INTOWN15 really resonated with a lot of people. All of a sudden we had applications coming in from all over the internet to be a keynote speaker. We automatically approve all keynotes, because #INTOWN15 is inclusive like that.
Our opening keynote was from #INTOWN15 founder @iRyanPena
Noon, we already had 5 million impressions!
What started as a joke from people who felt left out, turned into a real thing! Heck, we even received sponsorship from @applebees with just a mention!
As you can tell, no one likes to be left out. That’s the beauty of #INTOWN15, everyone is included! All applications accepted, and no pesky travel expense reports to fill out!
We were also sponsored by @spoofchat
The day was amazing, burger selfies happened…
The Closing Keynote really helped all of us not even come close to generating any ROI from @ChristinKardos. (also possibly the first time I heard the now famous quote “If you suck offline, you’ll probably suck online” — @isocialfanz)
By the end of the two day conference(that is actually a 365+ day conference) we were blown away by the accidental results. Now, this was added to the 5 million from before… and then I rounded up (12.6+5 = 17.6)
Here are some more great insights from #INTOWN15 Attendees
Who could forget this amazing private keynote by Chris Barrows
Then an award NO ONE Expected — BEST Conference of the YEAR!
Another personal accolade for me — Student of the Month. All from a made up conference from those of us that got left out!
Did you have serious FOMO from INTOWN15? Lucky for you, tickets for INTOWN16 are now on sale. It starts at 12:01 Jan 1 and the keynote will be from those of us catching up on netflix while our kids are finally asleep.
Check out the full #INTOWN15 Social Hub, courtesy of @Zoomph here — https://visuals.zoomph.com/Visuals/Preview.aspx?id=N4NhLfwrn_0sc6fI_1GQ4fTQ_2_2
