When you treat your social media like a billboard, you get billboard results!

No emotion
No trust
No conversation
No community
No conversion
No authenticity

No way to prove ROI or track what success looks like.

When you don’t define success when you don’t invest the time or money, when you just throw something out there on the side of the road and hope it converts but have no real plan…. guess what it won’t work and its not social media marketing that’s the problem it’s YOU!

Nobody TRUSTs or built a relationship with a brand after seeing a billboard so why would you expect different results when you treat your social media marketing as a broadcasting billboard?

On this episode of the FOMOFanz podcast , I discuss the amazing things I learned about National Geographic and Food Networks social media and social video strategies and why we can all learn from the way they are doing things. I also get fired up talking about why I feel most brands are failing on social media and what myself and Amy Landino are doing with our new podcast as an example of starting with what success looks like and working backward.

Listen here or on iTunes — Stitcher — Google Play or SPOTIFY

or watch below:

Thanks so much for listening to my podcast and I would love to hear your take on the future of social media marketing in the comments and if you’d like to have me speak at your event check out my speaker page at: www.isocialfanz.com/speaker