“Fired up to win!”: Digital Choo marketing agency created a new communication platform for Parimatch brand
Yesterday, the media literally blew up the audience with vivid colors of visual implementation of the new Parimatch rebranding, executed by Digital Choo (DC) marketing agency. More than 8 months of the team’s persistent efforts and a new communication platform has fired everyone up with its boldness not only in visual and style implementation but also with its energy, minimalism, dynamics and by presenting consumers with a key attribute of a lifestyle — freedom to express their feelings
“To create a new non-standard communication platform, a global idea, adaptive and suitable to all countries of business presence, taking into account the legislative realities in each country — is a doable task for us.
Many years of work with gaming industry in many countries of presence have given the team an ability to think globally on the DNA level, with the possibility of cross-regional adaptation of this kind of creativity in a wide range of countries, where the client’s business is present, taking into account the specifics and differences of local consumers, as well as all legislative aspects of a region. For example, for the Russian region, the commercial was adapted and recreated without human presence, while its power, energy and brand’s spirit is not by any means inferior to the main global version with the embodiment of the consumer in our main character,” — comments Iryna Kurochkina, CEO of Digital Choo agency.
The essence of the new “Fired up to win” platform is people who do not tolerate halftones and always want to go further and get more, every day and in every case.
In order to convey all this vigorousness, it was decided to shoot a world-class commercial with specialists whose hearts beat in unison with the Agency and the Client’s team. After a large-scale casting of directors, actors and composers, the best of the best were chosen for all positions. At the time of the shooting, even the site turned into a whole organism: for two days everyone had breakfast and dinner together, sewed costumes, built set designs, adjusted the light, and honed each shot.
“I love non-standard ideas and dynamic videos with complex logistics of post-production; the new campaign had everything. That was awesome! I am proud that such a case appeared in my portfolio” — Ben Nicolas, Director of the project.
“We wanted to pass the drive and rapid pulse to everyone who sees hears, and feels our work. We set ourselves the task to create a world-class commercial so that the quality of it is not inferior to the global works of Nike, Diesel. And we have coped with this task. A lot of effort was put into the post and sound production. Words like “Double speed,” “Qtake,” “chroma key,” “CGI,” “composing SFX,” “color grading” completely filled our lexicon. The desire to set yourself Big challenges leads to Great results. Thank you very much to the team of professionals who charged with their energy every centimeter of the shooting site, every minute of work on this advertising campaign.”- shared Vladimir Kobets, creative Director of Digital Choo marketing Agency.
To strengthen the message, a set of key images and a full set of creative and communication materials for digital and OOH advertising in line with global design trends were created using the style of the new campaign. This was accomplished through a global photo shoot and key visuals were created using high-end world level retouching. The scale of the prepared materials will be more than enough for all countries and for a long period of multi-channeled presence of the brand in all kinds of sports!
This jump over the head, this stunning result is just the beginning! Full of energy and explosive ideas, DC is already working on a new global project that will ruin established stereotypes. Recharge and get inspired! It is about to get hotter soon!
Digital Choo (DC) is an international marketing agency, which has expertise in the field of iGaming in the CIS region, Europe and Asia. DC has 6 offices in different countries and over 200 employees worldwide, more that 500+ advertising platform, 9800+ realized advertising campaigns, 500K+ leads per month, 6,5B impressions per month. The company is leader of creativity, winner of many international festivals with main orientation towards non-standard solutions and sponsorship opportunities of any complexity on a global.
