Digital CMO
Stories, stats & musings for a digitally focused cmo & future digital cmo — marketing, products, technology & people — at scale. 100s= a data point, 1000s= test point, 10000s= time to run, MMs= scale. Not for self/product-promotion. The “how” for a CMO.
MMP, focus, outside-in lens, customer experience = a viable business, not just MVP
MMP, focus, outside-in lens, customer experience = a viable business, not just MVP
MMP: Minimal Marketable Product
MMP over MVP — one letter makes a difference
MMP over MVP — one letter makes a difference
Minimal … Product — what is it really?
How many companies, brands, marketing and sales folk actually match the customers steps to buying?
How many companies, brands, marketing and sales folk actually match the customers steps to buying?
Is your brand really on the same path as the customer’s journey?
Hold On, Let Go, Jump In
Hold On, Let Go, Jump In
What We’ve Learned from New-School Digital Media and Old-School Client Service
WOOF — I need my digital too
WOOF — I need my digital too
Digital everywhere — the nest phase is going to be far more fun and challenging. We literally will be wearing it on our sleeve, and is it ab