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Digital Candy or (Digital) Transformation

Digital Candy or (Digital) Transformation

Thanks to Pete Sena and his team who produce the 4:4:4 webinar, we (I) got to chat a little on Digital Candy — my definition: the…
Go to the profile of Shane Lennon
Shane Lennon
CMO Insights Interview: LTV, CX Journey, People …

CMO Insights Interview: LTV, CX Journey, People …

CMO Insights: Shane Lennon, VirtualCMO, interviewed by Jeff Pedowitz video: https://bit.ly/2NYr58I
Go to the profile of Shane Lennon
Shane Lennon
Some observations from Mary Meeker’s Annual Internet Trends Presentation

Some observations from Mary Meeker’s Annual Internet Trends Presentation

Wake up C-Suite, we’re past key tipping points #CEO #CMO #CRO #CPO … the Kleiner Perkins 2018 Internet Trends … ignore at your peril or…
Go to the profile of Shane Lennon
Shane Lennon
Digital Transformation: are you on the journey?

Digital Transformation: are you on the journey?

Every CEO should view this & ask his/her team can they answer Yes, a real yes, to even 50% of the points Kate raises.
Go to the profile of Shane Lennon
Shane Lennon
MMP, focus, outside-in lens, customer experience = a viable business, not just MVP

MMP, focus, outside-in lens, customer experience = a viable business, not just MVP

MMP: Minimal Marketable Product
Go to the profile of Shane Lennon
Shane Lennon

“How to Get to the CMO — CDO?”

A panel of seasoned digital executives provided insights for tech companies who are currently selling Marketing Solutions Technologies. The…
Go to the profile of Shane Lennon
Shane Lennon
MMP over MVP — one letter makes a difference

MMP over MVP — one letter makes a difference

Minimal … Product — what is it really?
Go to the profile of Shane Lennon
Shane Lennon
How many companies, brands, marketing and sales folk actually match the customers steps to buying?

How many companies, brands, marketing and sales folk actually match the customers steps to buying?

Is your brand really on the same path as the customer’s journey?
Go to the profile of Shane Lennon
Shane Lennon
Hold On, Let Go, Jump In

Hold On, Let Go, Jump In

What We’ve Learned from New-School Digital Media and Old-School Client Service
Go to the profile of Jean Ellen Cowgill
Jean Ellen Cowgill
WOOF — I need my digital too

WOOF — I need my digital too

Digital everywhere — the nest phase is going to be far more fun and challenging. We literally will be wearing it on our sleeve, and is it ab
Go to the profile of Shane Lennon
Shane Lennon
CMO asks — Mobile Now?

CMO asks — Mobile Now?

The train has left the station and your audience is on it
Go to the profile of Shane Lennon
Shane Lennon
2014 and Predictions

2014 and Predictions

Back to Basics might be a good start?
Go to the profile of Shane Lennon
Shane Lennon
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