Digital CMO
Stories, stats & cases for digitally focused C execs & the digital cmo - customer experience, marketing, product, tech & people. 100s= a data point, 1000s= insight, 10000s= time to run, MMs= scale. The "how" for Digital CEO, CMO, CXO, CRO, Product & C-suite teams
CMO Insights Interview: LTV, CX Journey, People …
CMO Insights Interview: LTV, CX Journey, People …
CMO Insights: Shane Lennon, VirtualCMO, interviewed by Jeff Pedowitz video: https://bit.ly/2NYr58I
Some observations from Mary Meeker’s Annual Internet Trends Presentation
Some observations from Mary Meeker’s Annual Internet Trends Presentation
Wake up C-Suite, we’re past key tipping points #CEO #CMO #CRO #CPO … the Kleiner Perkins 2018 Internet Trends … ignore at your peril or…
Digital Transformation: are you on the journey?
Digital Transformation: are you on the journey?
Every CEO should view this & ask his/her team can they answer Yes, a real yes, to even 50% of the points Kate raises.
MMP, focus, outside-in lens, customer experience = a viable business, not just MVP
MMP, focus, outside-in lens, customer experience = a viable business, not just MVP
MMP: Minimal Marketable Product
MMP over MVP — one letter makes a difference
MMP over MVP — one letter makes a difference
Minimal … Product — what is it really?
How many companies, brands, marketing and sales folk actually match the customers steps to buying?
How many companies, brands, marketing and sales folk actually match the customers steps to buying?
Is your brand really on the same path as the customer’s journey?
Hold On, Let Go, Jump In
Hold On, Let Go, Jump In
What We’ve Learned from New-School Digital Media and Old-School Client Service
WOOF — I need my digital too
WOOF — I need my digital too
Digital everywhere — the nest phase is going to be far more fun and challenging. We literally will be wearing it on our sleeve, and is it ab