CMO Insights Interview: LTV, CX Journey, People …
Published in
1 min readOct 1, 2018
CMO Insights: Shane Lennon, VirtualCMO, interviewed by Jeff Pedowitz video: https://bit.ly/2NYr58I
Thank you and most grateful to Jeff Pedowitz & his team for the opportunity to share a few of my thoughts, success and failures.
Tips: LTV (lifetime value — revenue & customers); Customer Experience (brand, product, people); Customer Journey Mapping (full cycle: from unknown prospect through first engagement, on-ramp and repeat business, retention); Culture & most importantly your people & teams.
#LTV, #CX, #CustomerJourney, #Culture #Mentor #People. #CEO #CMO #CRO
