Digital Diplomacy
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Digital Diplomacy

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Data-driven marketing: the ultimate guide 2021

What is a data-driven marketing

Source:GlobalWebIndex

Benefits of data-driven marketing

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How to implement a data-driven strategy

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Data collection

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Data processing and analysis

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Data usage (hypothesis testing)

Performance assessment

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What are the main data-driven marketing tools

Key takeaways

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Tech, digital, and innovation, at the intersection with policy, government, and social good.

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Marie Sharapa

Marie Sharapa

Head of Communication at OWOX BI

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