Has Twitter finally figured out how to make money?

The company looks for the answer in Super Follows

Neville Lahiru
Digital Diplomacy

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Photo by Ravi Sharma on Unsplash

Ah yes, Twitter. The platform that can’t seem to keep itself away from the news. Whether it's politics or canceling a celebrity over a controversial statement, it’s never a quiet day in the Twittersphere. Lately, the company has been making headlines for less sinister reasons. In a recent presentation for analysts and investors on what’s next for Twitter, the company announced “Super Follows”, a way for you to charge for your tweets.

Wait, why would I pay for tweets?

It sounds ridiculous at the outset. The last thing you want to see is that funny Twitter account you’ve been following has put up a paywall for tweets. Paying for social media content might not seem like a feasible option for a platform with millions of users from all corners of the world. So why even go for this sort of thing?

Think of all the news platforms, independent journalists, digital artists, and yes influencers too. This feature serves as the perfect opportunity for skilled content creators to monetize the existing audience. Essentially, you’re getting paid by your fans.

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Neville Lahiru
Digital Diplomacy

Freelance Tech Journalist & former Digital Marketer. I spend most of my time writing about tech, business, and occasionally personal. Inquiries: lahiru@hey.com