Parler Wasn’t Ready for Twexit
The social network launched a campaign it couldn’t support
When Twitter fact-checked President Trump this past May, conservatives were furious. The action, coupled with the censoring of various right-leaning accounts, prompted social media platform Parler to launch an exit campaign.
It started with an open letter to Twitter CEO Jack Dorsey, penned by John Matze, CEO of Parler. In the scathing commentary, Matze said he was writing on behalf of hundreds of millions of Americans.
Whether or not you agree with Twitter’s censorship or Matze’s accusations that Dorsey intends to rid Twitter of free speech, you can’t argue that Parler’s attempt to convert users was well-timed.
If only Parler were ready.
Still in its infancy — Parler launched in 2018 — the network invited millions of people with neither the infrastructure nor staff to manage the requests.
Matze sought to convert millions of Twitter followers by announcing the #twexit campaign, which included a dedicated website to ease the process.
In mid-June, Fox News contributor Dan Bongino purchased a stake in Parler, and #parler trended on Twitter. On…
