The Instagram Algorithm Isn’t as Evil as You Think

And what if we were all wrong trying to beat it?

Charles Tumiotto Jackson
Digital Diplomacy

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Photo by cottonbro from Pexels

Figuring out what the Instagram algorithm does has been the obsession of lots of social media professionals in the past few years. Ever since Instagram stopped pushing chronological feeds, it seems like everyone has been looking for little tips and tricks to beat the algorithm and distribute their content to as many people as possible.

And that’s fair, we all spend countless hours creating the best content possible for our community, so we would love for all of its members to see what we produce, and we all love seeing that follower number grow. People keep telling you that the number of followers doesn’t matter, but here we are, all trying to grow it.

But anyway, back to the Instagram algorithm.

It’s very easy to feel overwhelmed by what it is, how it works, and what it does. In fact, most people out there will tell you things like No one knows how the Instagram algorithm works, not even Instagram. And that’s probably true. But in this article, I’ll try to show you why trying to understand every bits of it is pointless and potentially hurtful to your Instagram growth.

The Instagram Algorithm Isn’t Your Enemy

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Charles Tumiotto Jackson
Digital Diplomacy

Content Marketer, willing to put the “social” back in Social Media. Let's talk about Social Media Marketing → thesocialacorn.com