Digital Diplomacy
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Digital Diplomacy

There’s No Such Thing as Apple Tax

Developers and media keep plugging something that doesn’t exist

Apple logo on an abstract tech background.
Composition by the author

Transparency is paramount in business. Marketing speak has no purpose if we’re not defining things accurately.

A prime example is the renewed talk about the “Apple Tax.” It rolls off the tongue nicely. It evokes powerful emotions. But it’s wrong. There is no such thing as an…

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Tech, digital, and innovation, at the intersection with policy, government, and social good.

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Pamela Hazelton

Pamela Hazelton

Avid writer, marketer & business consultant. // Reward yourself a little every day. 🆆🅾🆁🅺 + 🅻🅸🅵🅴 🅱🅰🅻🅰🅽🅲🅴

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