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Handbook for TikTok for non-profits and digital diplomacy
A practitioners manual with tips and best practices to leverage TikTok for good, for government, and for social impact.
I spent the summer interviewing the social media managers behind some of the hottest TikTok accounts in the social impact and digital diplomacy space. I also spoke to experts and scholars to better understand how TikTok is growing in this space. And I asked TikTok creators and influencers about their experience on the platform and their advice for both users and organizations to amplify the causes they believe in.
What a summer it has been!
I learned so much about TikTok. Most of all, I had lots of fun experimenting with content and exploring the many innovative ways international organizations, global and local NGOs, advocacy groups, charities, and government entities use TikTok to engage with new audiences and drive awareness around a key issue or programs, from gender equality and refugees, to climate change and migrations.
