NetEase’s Mobile Gaming Success Story
500 Million Players and the Future of Mobile Gaming
NetEase, a prominent Chinese tech company, has seen huge accomplishments in the mobile gaming sector. Their success is credited to their creative game development, key collaborations, and deep knowledge of the Chinese market. In the ever-changing realm of mobile gaming, NetEase’s Eggy Party has gained attention and attracted players worldwide with its addictive gameplay.
NetEase’s Eggy Party, a fun party game like Stumble Guys, is still on top in the mobile gaming market with over 500 million players. Since its beta launch in China in May 2022, the game has been really successful and had 40 million daily active players during the Lunar New Year in February 2023. This success has boosted NetEase’s net revenues from mobile gaming to 75.2% in 2023, up from 67% in 2022. The game’s popularity has intensified competition between NetEase and Tencent as they both vie for dominance with their games — DreamStar and Eggy Party respectively. William Ding, CEO of NetEase, oversees Eggy Party’s development and believes its success will last over ten years by utilizing generative AI for user-generated content.
Eggy Party’s success shows how NetEase is really good at making awesome games. It’s going to have a big impact on mobile gaming for a long time.
