Digital economy for moms

Mom.life is a mobile messenger and global social network for mothers. It is arguably the world’s most engaged mobile app. It supports a cash-generative advertising business that runs innovative campaigns for more than a hundred international consumer brands. We rely on a decade of experience in building the world’s leading online communities reaching tens of millions of users within this incredibly engaged and financially powerful demographic.

We are on a mission to unlock online economic opportunity for all moms by using blockchain technology and digital currency to give them back the ownership of their attention. We are building a decentralized deflationary economy based on a monetary system with limited amount of digital currency that services exclusively the online social and commercial interactions of moms.

These interactions are with: other moms, brands, online commerce, on-demand services, developers, media and many other 3rd parties that offer value to our users in the form of content, goods or services online. Moms will be able to earn by directly monetizing their attention through paid ad and content impressions or marketing their goods and services to peers and 3rd parties in the Mom.life platform.

They will be able to spend on products and services that the consumer industry focused on serving moms will offer within the platform where their target audience already spends roughly ⅓ of their time online in our major markets.

Further, through ownership of the digital currency, moms will become direct stakeholders in a growing economy, while its value distilled in currency will grow in progression to the size of the community and intensity of interactions within it, like it did before for Bitcoin. As network operators we will continue to provide the platform infrastructure and secure environment to moms, while our economic motivation will be fully aligned with theirs through digital currency appreciation.

We believe, this will be a step towards mass adoption of blockchain by consumers globally, as an integral part of their daily lives.