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Digital Experience Design
Letter sent on Feb 4, 2017

A Radical Mindshift in UX: Anticipatory Design

What if products, services and systems would anticipate your need and act on it?

How does a certain experience look like?

… and what design challenges and principles come with it?

Anticipatory Design Manifesto

These questions are all related to a new design pattern that is evolving within UX: Anticipatory Design. Design that’s one step ahead.

Together with researchers, designers and experts in the field of A.I. we started an ambitious project to create a Anticipatory Design Manifesto.

We are looking for more people to join!

Sign up and join the movement