Know & understand the bloody brief
As one of the first assignments in «Creativity and Design» at Hyper Island’s master program we are to document our process through the entire course of the module in an A3 project book.
Industry’s feedback showed that Experience Designers are often too reliant on computers and have forgotten the power of journaling and sketching to validate the design thinking that happens during an analogue processes (Hyper Island).
Documenting our process is considered one way of demonstrating our understanding of the content, practices, tools and methodologies we have been introduced to.
Rather than just writing a summary of every day, sketching and a visual interpretation of our thoughts and learnings are expected.
One learning from my first weeks at Hyper, various keynotes and my professional experience that I am going to apply to this project book is: KNOW & UNDERSTAND THE BRIEF!
Apply Simon Sinek’s Golden Circle approach and ask WHAT, HOW and most importantly WHY.
- WHAT is actually asked and what do you need to deliver?
- HOW are you supposed to deliver it?
- WHY do you need to deliver it? Know and understand the ultimate reason, goal or purpose you or the brief is aiming for?
No matter how good your work is, if it misses these points chances are high that it ends up in the rubbish. Therefore you either need to know the brief, come up with a better brief or be damn good at talking yourself out of whatever you have created!
As a conclusion my project book is going to start with THE BRIEF – in slightly other words than those used in the actual brief.
WHY am I doing this? I am doing this in order to become a critical design thinker, create purpose for others, myself and hopefully contribute to make the world a better place.
