Do you want to grow your email list?
Whether it’s through direct response advertising, list rentals, list swaps, or joint acquisition efforts, we’ll put together the right plan to help you grow a big list in short order.
Any good small-dollar, online fundraising or activism program begins with building an active, engaged supporter email list. And while quality is key, size does matter… a lot.
(Even the best fundraising email, if sent to a small list, won’t raise much!)
At Hines Digital, we know what it takes to grow your list fast and smart. We’ll work with you to develop a list growth plan that’s right for you—helping you scale quickly without wasting your time or your money.
Here’s how we can help you grow your email list:
Direct Response Advertising
The best way to build a strong, engaged email list is through direct response advertising — particularly on Facebook.
These sorts of ads allow you to grow your list from within highly targeted audiences, while also giving you an opportunity to learn about the new supporter’s behaviors and issue preferences. The downside is that these ad campaigns can take time—and time is not a luxury everyone has.
All in all, we believe that a strong direct response advertising program is the cornerstone of any email list growth strategy.
Email List Rentals
If done properly, Email List Rentals—sponsored content sent to someone else’s supporter list—can be a swift and effective way to grow your audience.
Typically done on either a fixed cost, cost per lead, or revenue sharing basis, list rentals are designed to help you instantly—and momentarily—reach far beyond your own supporter network and amplify your message.
When appropriate, we’ll work with you to find allied and aligned organizations who’s lists are a good fit for rentals. Then, we’ll help you avoid any pitfalls and challenges to ensure you get the best possible result.
Email List Swaps
One quick and potentially effective option for swiftly growing your email list is through email list swaps: where you and an ideologically aligned partner essentially say “I’ll show you mine if you show me yours.”
For example, if Pro-Life Organization endorses Pro-Life Candidate it might make sense for them to swap equally-sized segments of their supporter lists. Neither of them gained any new supporters, but each grew its audience—infusing their list with a new set of ideologically sympathetic people with whom they can now, carefully, begin building a relationship.
Joint Acquisition Efforts
Between the list rental and the list swap is the Joint Acquisition Effort—an “everyone wins” approach to list growth that can facilitate massive, near instant list growth for everyone involved.
By sharing a single sign up page between multiple organizations, and sharing the opt-in information equally, all participants in the joint acquisition program grow their lists through clear opt-in action.
And the best part about Joint Acquisition Programs is: they’re totally free for everyone involved.
The Bottom Line
At Hines Digital, we know what it takes to grow your list fast and smart. We’ll work with you to develop a list growth plan that’s right for you — helping you scale quickly without wasting your time or your money.
Like what you hear? Interested in learning more?
Contact us today below to get a personalized proposal about how we can help you grow your email list quickly and affordably!
