Do you want to raise more money?
Our small-dollar, online fundraising approach earns donor attention and creates short- and long-term results.
In 2018, small-dollar, online fundraising is the lifeblood of a successful political movement—and at Hines Digital, we know what it takes to raise the money you need to succeed.
Since 2015, our team has been at the forefront of online fundraising for conservatives, raising money for candidates for House, Senate, Governor, and presidential campaigns, as well as nonprofit organizations and political action committees.
Here’s how we can help you raise big money online:
Step 1: Email List Growth
Any good small-dollar, online fundraising program begins with building an active, engaged supporter email list. Luckily, we’re experts at executing data-driven, rapid response email acquisition campaigns to help our clients build engaged lists of supporters that are primed to take action.
Whether it’s through direct response advertising, list rentals, list swaps, or joint acquisition efforts, we’ll put together the right plan to help you grow a big list in short order.
Step 2: Supporter Engagement
Building a supporter list isn’t enough: you need to engage them and earn their trust. (If you try to skip straight to fundraising, you won’t raise much. People aren’t ATMs.)
We’ve learned that before your supporters will invest financially in your campaign, they need to invest emotionally in your campaign. That’s why we build your supporters up to a donation intentionally by keeping them engaged with authentic, relevant content—not the same cookie-cutter, doom-and-gloom fundraising emails you see in your junk folder.
Over time, your supporters will develop a relationship with your campaign and even look forward to getting your emails.
Step 3: Direct Response Fundraising
When your list has grown and your open rates and supporter engagement are high, the money will start rolling in. But even then, how you ask matters.
We help you craft intentional, personalized fundraising appeals that yield results without destroying your list—a problem that’s all-too-common with digital firms who’s roots are in the direct mail world.
And beyond the ask itself, we’ll work carefully to develop effective donation pages that work well on every browser and authentically convey your campaign’s unique personality.
Step 4: Test, Measure, Learn, Improve
We’d rather succeed than be “right,” which is why we’re always testing our own assumptions and looking for data-driven ways to improve.
Every time we place an ad, create an action page, or send an email, we’re looking for every opportunity to improve your return on investment. We’re obsessive about reducing costs, increasing returns, and delivering a result that’s measurably superior.
Like what you hear? Interested in learning more?
Contact us today below to get a personalized proposal about how we can help you raise more money online!
