Holy Digital ROI, Batman!
How a lean digital campaign powered Austin Petersen for U.S. Senate and generated 1100% return on investment
From July — December 2017, Hines Digital had the opportunity to lead digital strategy and online fundraising for Austin Petersen’s campaign for United States Senate (Missouri).
Before parting ways with the campaign in January, we took inventory of the results of that work, which I’m very proud to share today.
- From July to December, the campaign budgeted and spent $10,667 on digital ads — mostly on Facebook.
- During that same period, as a result of the digital strategy we executed, the Petersen campaign raised $113,401.69 online — a whooping 1,063% return on investment and approximately 56% of the campaign’s total revenue during that period.
- For that $10,667 in digital advertising, the campaign was able to directly reach 337,653 targeted voters on Facebook—growing a grassroots activist army in the process.
- Overall, we generated 1,598,363 (!) measurable impressions on Facebook.
For perspective, at that rate of return, an ad budget of $100,000 over six months would have raised $1,062,573.84 online — a genuinely eye-popping sum.
While we are no longer with Austin’s campaign, he is still running. We wish him all the luck in the world. You can see what remains of our digital work and learn more about his campaign at www.austinpetersen.com.
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