Reaching voters at a fraction of the price
How Hines Digital helped Senator Deb Fischer speak directly to Nebraskans online—at a fraction of the cost of traditional media
Since April 2017, we’ve had the pleasure to support U.S. Senator Deb Fischer’s re-election campaign—and last month, we helped her Nebraska-based team set the stage for her resounding 75.8% Primary Election Victory.
In order to help the Senator share her message as widely as possible among likely voters, we turned to Google’s Display Network — allowing us to reach voters wherever they are on the internet with incredible accuracy.
Working with her Nebraska-based team, led by the inimitable Allie Bedell, we helped to craft a range of different campaigns (shown below) to highlight the Senator’s priorities and accomplishments. Each follows a consistent design aesthetic, which helps with brand awareness and recall, while also having a unique look and feel.
These ads were seen more than 34 million times by Nebraska voters in the weeks before the Primary.
These ads ran during the weeks leading up to the May 15, 2018 Primary Election and—for a price that’s within budget for nearly every competitive congressional or state legislative campaign—were seen more than 34 million times by Nebraska voters.
Putting America First
Senator Fischer has been a strong ally of President Trump’s, working closely with the administration to put America and Nebraska first. These ad units are designed to highlight that relationship—in stark contrast with the her Democrat “resistance” challenger.
A Rancher, Fighting for Ag Producers
Senator Fischer is a cattle rancher with more than 40 years of first-hand experience fighting to ensure that Nebraska producers continue to thrive. In the Senate, she leverages that experience as a member of the U.S. Senate Committee on Agriculture, where she is Chairman of the Subcommittee on Livestock, Marketing, and Agriculture Security.
Helping Make America Safe Again
There is no greater responsibility for the United States Government than to keep Americans safe. As a member of the U.S. Senate’s Armed Services Committee, where she is Chairman of the Subcommittee on Strategic Forces, Senator Fischer is working every day to help make America safe again.
Pro-Life & Proud
Senator Fischer is proudly pro-life, and throughout her career she has fought for pro-life policies that defend the unborn and offer compassionate care to women in need. She has earned the endorsement of National Right to Life, Nebraska Right to Life, and Susan B. Anthony List.
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