Be Sure to Look at These 4 Reports when Inspecting Your Business’ Google Analytics

The best businesses rely on Google Analytics to inform them about the performance of their website. However, one must look at these 4 particular parameters for best website performance inference.

Web2.0 has truly revolutionised marketing as we know it with digital marketing opening new and intriguing vistas for businesses. In the past we knew it for a fact that starting a business is not enough; one must set aside a budget for marketing. However, with digital marketing, spreading the roots of your business beyond your immediate geography and demographic is not a matter of economy. With a sound enough strategy and assistance from a digital marketing company in Melbourne, you too can reap the benefits of digital marketing. However, it is easier said than done to study Google Analytics and take informed steps to improve your business SEO.

A typical Google Analytics report presents forth such a huge vault of actionable data. So, we often end up discarding what is important while sifting through all the information. Google Analytics will educate you about your backlinks, the direct traffic, the paid search and organic search performance and social media performance. However, if you want to go deeper, then you should look for data on these as well:

Acquisition Channels

As mentioned above, with the help of digital marketing, one can expand their customer base beyond their immediate geography. You can even track where the visitors are coming from. So, if you are planning to increase your demographic over a wider scope of geography, you should use your Google Analytics reports to provide you with this data. Simply click on the ‘Acquisition’ button, then ‘Channels’ and voila- traffic from newer markets will be visible to you.

Conversions and Goal Completions

If you are trying to track website actions then Google Analytics can assist you with that as well. For example, you can set up Google Analytics to set up conversions and goal completions. They can help you meet your website targets, campaign outcomes, etc. You can meet your business targets, milestones and also make informed decisions based on this data.

Ecommerce Overview

Ecommerce relies heavily on digital marketing. These days, to tailor the customer’s buying experience, eCommerce sites rely on big data to display products and offers that match the customer’s tastes. So, if you want to refine the online retail process of your eCommerce site and convert the traffic to sales, you will need to go through the Google Analytics eCommerce overview for your site. It will specifically point out where exactly the visitor drops the idea of the purchase and closes the site.

Performance of Landing Page

The performance of your landing page is directly linked to the advertising efficiency of your website. If you want to determine the success of your ad campaigns then you must get Google Analytics to track the performance of the landing page. The report will very adroitly highlight how much traffic the advertisement has managed to gather, as your landing page.

Google Analytics provides a vast body of tools that come in handy when it comes to fine-tuning your business website’s performance. So, if you want proper insight into what your business site actually needs, be sure to follow these four parameters closely.