Is the NFT Revolution redefining the Digital Economy?

Maylis Kilfiger
Digital GEMs
Published in
4 min readJul 24, 2023

In recent years, the digital landscape has faced a revolutionary transformation with the emergence of Non-Fungible Tokens (NFTs). Indeed, the year 2021 has seen an explosion in non-fungible tokens. Their trading volume has increased considerably, with some of them trading for several hundred thousand dollars. Some have even topped the million mark! These unique digital assets have captured the attention of creators, collectors, and investors, revolutionising the way we perceive and exchange digital goods.

NFTs are to be distinguished from crypto-currencies such as Bitcoin (BTC) or Ethereum (ETH). So what is an NFT? How can you buy one? What’s in it for you? This article is going to tell you all about it!

What is an NFT?

An NFT is a token created and authenticated by a blockchain, like crypto-currencies. However, it is their fungibility that distinguishes them. While BTC is fungible, NFT is non-fungible.

- BTC is interchangeable with any other BTC, whereas NFT is unique. To get to the heart of the matter, let’s take two everyday examples:

As an example, €20 banknotes are fungible, because in principle they are interchangeable with each other.
A numbered ticket to a football match is non-fungible because it is unique (it corresponds to 1 market, 1 date, 1 seat, etc.).

Why are NFTs revolutionary?

NFTs, built on blockchain technology, represent one-of-a-kind digital items that can range from artworks, music, videos, virtual real estate, collectables, and more. Each NFT possesses a unique value and individual identity, making it distinct from any other token.

One of the most revolutionary aspects of NFTs lies in their ability to establish verifiable ownership and authenticity of digital assets. By leveraging blockchain’s decentralized nature, NFTs provide an immutable record of ownership, allowing creators to authenticate their work and preventing unauthorized duplication or counterfeit creations. This newfound ability to prove digital ownership has far-reaching implications across industries, particularly for artists, who can now sell their digital creations directly to collectors and retain a share of future sales.

“Luxury is rarity, creativity, elegance.” Pierre Cardin

This quote helps us understand the emerging synergy between the luxury industry and NFTs.

NFTs are transforming the Art world…

The art world has been profoundly impacted by the advent of NFTs. Traditionally, the art market has been exclusive, with limited accessibility for emerging artists. NFTs have democratized this space, enabling artists to showcase and sell their digital artwork directly to a global audience without the need for intermediaries. Moreover, the technology allows creators to receive royalties on secondary sales, ensuring ongoing revenue streams. This newfound accessibility has brought attention to digital art, blurring the boundaries between the physical and digital realms.

With NFTs, we can be sure that the NFT X is unique and, while it can be copied, it cannot be counterfeited, precisely because of the serial number assigned to it. In other words, NFTs prevent any false reproduction.

Its uniqueness and the property that comes with it are the main reason for its success, particularly in art.

Image represented a NFT created by Maylis Kilfiger with the IA Generator Crayion

...and also transforming other industries

While NFTs gained significant recognition through the art world, their applications extend far beyond. Industries like gaming, sports, fashion, and music have begun leveraging NFTs to create unique experiences and opportunities for their audiences. In gaming, NFTs enable players to own and trade in-game assets, unlocking new possibilities for player-driven economies and fostering deeper engagement. Similarly, sports teams have explored NFTs to offer digital collectables, granting fans a sense of ownership and connection to their favourite teams.

Where are the future challenges for NFTs?

Despite their great potential, NFTs also face challenges. Concerns about the environmental impact of blockchain networks’ energy consumption and the potential for fraud highlight the need for sustainable and responsible practices. Additionally, the NFT market’s volatility raises questions about long-term value and the possibility of speculative behaviour.

Looking ahead, the future of NFTs looks promising. As technology evolves, we can expect improved scalability, lower costs, and increased compatibility, making NFTs more accessible to a broader audience. Regulatory frameworks are also likely to develop to address legal issues and protect consumers involved in NFT transactions.

Created by Maylis Kilfiger — The Revolution of NFTs

NFTs have opened up a whole new world of digital ownership and expression, reshaping the digital economy in unprecedented ways. With their ability to establish verifiable ownership and authenticity, NFTs have brought creators, collectors, and investors closer together while unleashing new creative possibilities. As the world continues its digital transformation, NFTs will undoubtedly play a significant role in bridging the gap between the physical and digital realms, creating a more inclusive and interconnected digital economy.

Speculative items are often highly volatile, and their intrinsic value can be very low or even non-existent. So yes, you can make money with NFTs. But bear in mind that you can also lose everything. The important thing is to make a well-considered choice and to be aware of it.

NOTICE : This article does not constitute investment advice, financial advice or similar. Nothing in this article or on Digital GEMs constitutes professional and/or financial advice, nor does any information in this article or on Digital GEMs constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. Please seek professional advice in relation to any financial or investment decisions.

About this article

This article has been written by a student on the Grenoble Ecole de Management’s Advanced Masters in Digital Strategy Management. As part of a content creation assignment, students are given the task of writing articles based on their digital interests and disseminating the articles online. Articles are marked but we make minimal changes to the content. Thanks for reading! James Barisic, Programme Director, MS DSM.

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Maylis Kilfiger
Digital GEMs

Hi ! I am a GEM student part of the Digital Business Strategy Master. Follow us for interesting articles ! https://medium.com/digital-gems