My digital marketer survival kit
Being a digital marketer means having to keep your finger on the pulse and having ready access to a mass of useful information. Today, I am going to share with you some of the tools I use every week of my digital marketer life.
Facebook Ads Library:
This tool was built by Facebook to keep track of political ads, with their corresponding budgets. Aside from this specific use, you can also search for any Facebook page, to see which ads they are running at the moment. Thus, it has become a very powerful tool to keep an eye on your competitors or just find inspiration.
Facebook Pixel helper:
My first medium article was about Facebook Ads campaigns, and I did not get the chance to talk about tracking. Pixel helper is an extension that you can install on your browser, to see on each page of your website if the pixel tracking has been properly added. With this, you can check if everything is fine, especially on specific pages such as the basket page or the checkout page. Congrats, you will now be 100% confident when you will create audiences from your pixel!
Dealabs.com:
Dealabs is a community of online shoppers, sharing the best offers they find online (there are a lot of high-tech products, but you can literally find anything, from clothes to food or plane tickets). It works like a discussion group and their community is very engaged, always trying to optimize the offers, with additional promo code for example. People can vote “+” on the deals if they find it attractive, and “-” if they don’t.
I work for a mass retailer and we have different promotions every day, so we use Dealabs as part of our pricing strategy, to assess how discounts are perceived. Dealabs works for the french market only, but they belong to an international group called Pepper. Pepper operates in 8 countries in Europe, 2 in Asia and 2 in America.
Wappalyzer browser extension:
This extension will tell you which technology stacks are used by any website. Is it a Shopify website or a WordPress one? Is Google Analytics tracking in place? Any cookie compliance partner? Are they using Criteo retargeting? With all this information, you can evaluate the digital maturity of the website and the team behind it.
Similar Web browser extension:
This extension provides data about the traffic of websites. It will allow you to know the monthly visits, the bounce rate and the sources of traffic for example. It’s a great tool to understand how a competitor is getting visits on his website.
The place to find the best digital products! And to keep you up to date with the latest innovations. You can browse by category, for example this one about design: https://www.producthunt.com/topics/design-tools
This subreddit is about Pay Per Click marketing. It will help you to keep your knowledge up to date. Just like Dealabs, the value of this is the community. You can ask questions, and compare different point of views about Facebook Ads, Google Ads, Bing ads… learn from the experience of others!
Data made beautiful! I have been running pre orders campaigns for video games in my company. I needed data to show to my team how the gaming industry evolved in terms of business. After a quick Google search, i found this article: “50 Years of Gaming History, by Revenue Stream”
New articles are posted every week, and the data is always presented in a wonderful manner.
If you have any question, you can hit me up on Twitter! @PA_BreakingDgt
About this article
This article has been written by a student on the Grenoble Ecole de Management’s Advanced Masters in Digital Strategy Management. As part of a content creation assignment, students are given the task of writing articles based on their digital interests and disseminate the articles online. Articles are marked but we make minimal changes to the content. Thanks for reading! James Barisic, Programme Director, MS DSM.
