BUSINESS/TECHNOLOGY/ARTIFICIAL INTELLIGENCE

Amazon Fresh Replaces ‘Just Walk Out’ Technology with Smart Carts

My Visit to the Amazon Fresh Store in Fairfax, VA

B.R. Shenoy
Digital Global Traveler
5 min readOct 5, 2024

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Amazon Fresh store
Credit: B.R. Shenoy

“We’ve also heard from customers that, while they enjoyed the benefit of skipping the checkout line with Just Walk Out, they also wanted the ability to easily find nearby products and deals, view their receipt as they shop, and know how much money they saved while shopping throughout the store,” Jessica Martin, Amazon spokesperson, said in a statement issued to USA Today.

This past May, I visited family in the D.C. metro area. While I was in town, we decided to check out the Amazon Fresh store in Fairfax, Virginia. My brother had never been to a physical Amazon store before, so he was excited to see what the hype was about.

Early last year, I had the chance to explore the Amazon Fresh store in Naperville, Illinois, while visiting my son there. That was back in February 2023. I instantly fell in love with the “Just Walk Out” system, which let us grab what we needed and leave — no lines, no checkout counters. I thought it was genius.

Amazon first launched this technology at its Go store in Seattle in 2018. It worked by tracking what you picked up and then sending the receipt after

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B.R. Shenoy
Digital Global Traveler

Avid Globetrotter• Expat on 3 Continents •Editor: The Shortform, Dancing Elephants Press, Good Vibes Club, & The Heritage Pub•MS Toxicology•BS Biochemistry.