INNOVATION/TECHNOLOGY/FOOD
My Visit to the Amazon Fresh Store in Naperville, Illinois
A technologically advanced grocery shopping experience
“The feedback has been fantastic, with customers noting that skipping the checkout allows them to save time and reduce contact in stores.” — Dilip Kumar, Vice President of Physical Retail and Technology at Amazon
Grocery shopping is often a tedious and time-consuming task that we all have to do. However, the Amazon Fresh store in Naperville, Illinois, offers a unique shopping experience that is both convenient and technologically advanced.
During my recent visit to the store on holiday in Illinois, I was impressed with the ease of signing in from the app, putting items in the cart, and checking out by walking through a specific area.
My son and I went to the store and quickly gathered a few items. While we were there, I took the opportunity to wander around and snap some pictures.
I mentioned to my son how surprised I was by how little time it took, and he reminded me that it was because we didn’t have to wait in line at the checkout.
