Medium, it’s Time to Improve the Stats

I’ve been posting on Medium for three months. I read daily quite a few posts on the topics, the people and the publications I follow. I try to recommend, comment, highlight, and share whatever I find interesting on my way. This is how it’s supposed to be.

As always, when you are new to a place, you pay attention to all details and try to do whatever you see everybody else is doing, that is, you try to find your little space in the existing community. One of the ways we have to improve what we are doing online is to measure, and that’s what stats are for. But, beyond this, it is quite difficult to extract useful information out of the stats provided by Medium.

Why is so? Well, we already know the expected reading time so time spent reading a post might not be that useful, but apart from the provided data on views, reads, recs and referrers, I guess there are some KPIs that we are missing.

Why not extending the reads and recs per post to the referrers ? If a certain referrer is providing quality readers, it may be a good idea to enhance interactions with that particular referrer.

Another interesting information would be from a geographic point of view. Where are our readers from? Do readers from Australia engage more with my posts than readers from Germany or from Canada?

And finally, I miss the number of interactions, in terms of answers, highlights and comments and shares.

This kind of reports would be very interesting to us, as publishers, when it comes to draw the whole picture of our posting statistics and to improve our performance overall.