Masters of Content Marketing

Content Strategy Lessons from He-Man and the Masters of the Universe

I consider myself lucky to have been a part of the golden age of toys. Born just before the explosion of Star Wars into the world, I would experience some of the greatest content marketing projects of all time. The toymakers of the 1980’s such as Hasbro and Mattel would create a generation of toy fanatics by building a content universe around their products, capturing our hearts and minds in the process.

Over the last few years, I’ve delved into the basements and closets of my parents home and emerged with great relics of my childhood. With two young boys that have overlapping interests to mine, these tattered findings are real treasures. That said, something struck me while thumbing through a stack of Masters of the Universe comics a few weeks ago. These miniature comic magazines that accompanied each action figure sold by Mattel in the 1980’s were a genius act of content marketing.

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