My ERE16 Talk on Data-Driven Digital Strategies for Recruitment Marketing
It looks like this month cannot possibly get any busier. In addition to selling one house, buying another, starting a new job and moving across country, I am speaking at a conference in Las Vegas in early April: ERE Media’s Talent Acquisition Conference (#ERE16) is one of the leading conferences for Talent Acquisition Leaders. I am flattered to have been invited.
The main theme of the conference is data-driven talent acquisition. My talk is called, “Data-Driven Digital Strategies for Recruitment Marketing”. In it I will talk about how we defined our strategy beginning with a customer-journey mapping approach, using numerous sources of analytics to determine the potential value of the goals we set for ourselves.
For a taste of what I’ll be talking about, take a look at this fun article I put together for the ERE Blog, called 5 Secret Techniques to Transform Your Recruiters Into Digital Marketers.
See you in Las Vegas!
Update: Slides from my talk are now included below:
Blog originally published at Adam Monago.