What does (or should) a digital marketing consultant do?
In this first post, I would like to have a look at some of the roles and responsibilities of a digital marketing consultant. Our publication The Digital Marketing Consultant gives its readers advice on the changing world of digital. Here are some of the roles and responsibilities of a consultant that works directly with you or your business.
What are the roles of a digital marketing consultant?
A digital marketing consultant will:
- support the leadership team of the business by being a trusted advisor and may have responsibility for digital transformation.
- often wear multiple hats and bring different streams of work together such as analytics and web development. They may have responsibility for ensuring communication between projects.
- help the marketing team and may have specific responsibility for digital strategy or execution.
- be an independent voice and will work outside the traditional marketing structure.
- evaluate and introduce new technology. Digital marketing consultants may also simplify the technology stack an organisation uses. This is especially important in the modern MarTech landscape where tools have significant overlap.
Can a digital marketing consultant do everything?
Digital marketing consultants are often considered a ‘jack of all trades’ because they can wear so many hats.
- A business may have many vendors and agencies. It may be within the roles and responsibilities of a digital consultant to manage external suppliers.
- A digital consultant is a partner, not an employee. A digital consultant will work most effectively when the bureaucracy of established businesses doesn’t hinder them.
- Equally, for the small business, digital marketing consultants can be a reliable partner who is both cost-effective and delivers advice when needed, rather than employ full-time headcount.
- A digital marketing consultant will bring with them a broad base of experience. They will often have responsibility for analytics and measuring ROI and KPIs across disciplines.
Take action → Your next steps
Looking for advice or help with your marketing challenges? Connect with me on Linked and let’s talk digital strategy. A free consultancy session s just one connection request away.
Further reading on digital marketing consultancy
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