5 Hot Tips for Optimizing Your San Jose, CA, Website for SEO

Tom Lauck
Tom Lauck
Dec 21, 2018 · 3 min read
Website Optimization for SEO
Website Optimization for SEO

When optimizing your San Jose, CA, company’s website for SEO, every element of it matters. Even the images on your website can help or harm your quest to become one of the top-ranking sites in your category. You likely have some sort of image on nearly every page of your website, which gives you plenty of opportunities to improve your SEO.

Based
on our own
decades of experience
helping companies succeed in online marketing, here are a few ways you can ensure
your images are helping your SEO efforts rather than hindering them.

Google knows a stock image when they see
it. High-ranking sites have plenty of original content, and that extends
to pictures. If your website is covered in high-quality, original photography,
it will give your SEO
a boost. Additionally, a lot of users can recognize stock photos, so better
photography will increase your audience appeal as well.

Google gives boosts to mobile-friendly websites
and that extends to how much data your site uses. Your images should be
optimized to be as small as possible, but without sacrificing visual quality, so
that your site loads quickly and doesn’t place a burden on users with mobile
data caps.

Google’s search routines are smart, but
they still need help categorizing pictures. Filling out the HTML
meta-data for your images makes it easier for the search engine to properly
sort and rank your site. Captions do the same, with the added bonus that
they increase usability and readability for your users, something else Google’s
algorithms tends to reward.

You should already be using responsive (aka
“adaptive”) designs so that your website experience translates
smoothly from desktop to mobile displays. However, make certain your
images are properly tagged and implemented so that they are responsive and
properly scaled based on display type.

Never give your images file names which are generic (“picture.jpg”) or purely numeric (“124871412.jpg”). If you’ve got a picture of a happy dog at sunset, it should be named Happy-Dog-At-Sunset.jpg, with the date or time added. This is particularly important to help your pictures show up in Google Image Search because the filename is one major determining factor in the GIS search rankings.

Founded in 1986, HiveMind Studios is one of the oldest and most experienced digital marketing companies, and we’ve worked with top brands from around the globe. To learn more about how we can take your SEO to the next level, contact us directly.


Digital Marketing Ideas

Marketing tips, ideas, and strategies for digital marketing

    Tom Lauck

    Written by

    Tom Lauck

    Experienced Digital Marketing Professional

    Digital Marketing Ideas

    Marketing tips, ideas, and strategies for digital marketing