What is Backlinks? SEO Best Practices [2020] — Ravi Digital

A backlink for a given web resource is a link from some other website to that web resource. A web resource may be a website, web page, or web directory. A backlink is a reference comparable to a citation. When a web page links to any other page, it’s called a backlink.

What is Backlink

Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks.

1. How authoritative is the site linking with you? If ContentChef.org ( Vishnu Goyal) Post links to you it is more effective than if I, Ravidigital.com links to you. Why? Because Content Chef Post is considered a well-known authoritative site.

2. Authority is measured by a metric called “domain authority”. It is from a scale of 0 to 100. The higher number will go its better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool like ahrefs.com to know what your domain authority is.

3. The more related a site is the better the link. If you are in the carpenter space, a link from moving.com Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

Backlinks are mainly classified in to 2 parts

1. Inbound links — Inbound links are those links on other web pages that direct customers and search engines to your web page.
2. Outbound links — Outbound links are those links on your website which are pointing to other website or webpage on different domains.

Types of Backlinks

• Editorial Backlinks — An editorial backlink generally refers to a link you earn for writing a guest blog post.
• Guest Blogging Backlinks — Guest blogging is used by SEO experts/ Blogger to share and promote their expertise on external online platforms.
• Business Profile Backlinks — By creating a profile on a profile creation sites, it based on the current website standing and what type of your business, by creating a Business profile, you can introduce your business and your website.
• Webinar Links -
• Acknowledgment Backlinks — An acknowledgment backlink is when a website mentions and links to a website in reference to a relationship or sponsorship
• Guest Post Bio Backlinks — Get a backlinks with author bio, while sharing an informative content/article with others to gain popularity
• Badge Backlinks — A branded badge is an award that a brand creates and gives out to other sites as a status symbol.
• Press Release Backlinks — A press release, news release, media release, press with a keyword optimized anchor texts would get you a dozens of backlinks
• Comment Backlinks — Leaving a comment with a link back to your own website on other website blogs was a simple and fast way to get new backlinks.

Bad Links which is not good for your website health and Can Get You Penalized by Google.

• Paid links — Paid links are a dangerous SEO strategy designed to artificially boost your ranking by paying other sites to link to your content. Like — backlinks.com, Fiverr
• Discussion Forum Links — You can place direct links to a specific group discussion board forum.
• Press Release Links — Press Releases are the cheap way of getting some initial backlinks, This link building technique is usually a great way to attract links through other publishers and press release websites
• Private Blog Networks — A great way to get your site penalized by Google.
• Social Bookmark Links — Social Bookmarking is a variation of forum spamming
• Directory Submissions — Directory submission is a most popular which use Off-Page SEO techniques used to generate high-quality backlinks in an easy way possible.
• Blog Comments — Blog commenting in seo is the process of posting comments on webpages with a backlink to your site.
• Links From Other Cheap Link Services — Buying or selling links, getbacklinks.net and blackhatlinks.com
• Automatic Link Building Programs — Software which create backlink for a website, like — GSA, Money Robot
• Low-quality forum backlinks — low-quality backlinks will pull your website rankings down.

What Are Dofollow And Nofollow Backlinks?

Dofollow — Dofollow Link is a hyperlink that is able to tell all search engines to pass along it’s page rank influence to an outbound link.

An example of Dofollow Link: <a href=”http://www.google.com/">Google</a>

NoFollow — Nofollow Link is exactly the opposite. It is a hyperlink that removes the ability to pass on it’s page rank status to other sites.

An example of Dofollow Link: <a href=”http://www.google.com" rel=”nofollow”>

Real Life Example of Backlink

If you are going to purchase a mobile phone, and People “X” (In image)-[50 Person] are suggesting you to take the mobile phone from Shop “A” and People “Y” (In image)-[10 Person] are suggesting for Shop “B”, then which one you prefer and go with, obesely SHOP “A”. In Google search also if our website is getting backlinks from good PA and DA, then our search rank will increase.

Originally published at https://www.ravidigital.com on February 22, 2020.