30 Online Marketing Tools To Try When Starting a Business
Starting a side hustle, or any business at that, was always considered a daunting experience. The amount of time, manual effort, personnel, and money needed could throw off even the most experienced entrepreneur. That’s where online marketing tools come in.
The amount of marketing software that exist today can not only cut the time needed for setting up and running a new online business to a fraction, the automation can also reduce any sort of manual involvement needed on every day tasks like publishing on social media. This means that you’ll have more time to focus on the things that will help you generate traffic, leads, and sales, rather than wasting time organizing and worrying about everything on your own.
All-Inclusive Marketing Tools
1. SEMrush
For us, this is one of those online marketing tools that serves as a Swiss Army Knife for us. It perfectly complements almost every other software tool on this list, and can provide very powerful competitive insight.
With SEMrush you’ll be able to gather information on:
- Your traffic and its sources
- The amount and quality of keywords you’re ranking for
- The number and quality of backlinks you’re receiving
- How your position has changed throughout time
- …and much more!
What makes things even better, is that you can see all of this information for your competitors as well. You can even create customized projects, where you can dissect your competitors’ social, organic, and paid tactics, see where they are excelling (or lacking) and learn from their mistakes and success.
This business tool can also massively increase your efficiency by allowing you to see which keywords work best for attracting your audience, and how they’re being used by sites that are ranked on page 1 of Google, using a very powerful app called the SEO Content Template.
This is one tool you will definitely want to test out. For a trial and to learn more information on SEMrush, click here.
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2. Plutio
Plutio is another great tool for new business owners, freelancers, and side hustlers. Primarily a project management tool, Plutio can also double as a personal CRM.
Plutio helps you create, monitor, edit, and complete daily tasks, or larger scale projects, while also allowing you to manage your leads and customers all in one application that can be accessed via both web and mobile.
Another significant bump to your efficiency comes from Plutio’s ease of integration. With just one button you can connect current apps and use them through this tool, without needing to jumping between apps and waste valuable time.
Plutio ‘s online marketing tools are easily customizable and are made to adapt to your way of working. Having all you need gathered in one place means that you have immediate access to data that will tell you how your business is currently performing, and what you can do to accelerate your growth.
All their pricing, features, and special offers can be found on their website. If you’re interested in giving Plutio a test run, they also offer a free trial.
Promising Review:
“I run a Digital Marketing Agency and use Plutio to keep track of various projects, duties and stages of completion. I can create customer task boards for repeated projects and easily move my jobs from one status to the next and back if needed. All the while, I can track the work at various rates of pay and charge my clients accordingly. This software MAKES me money.”
Social Media Marketing Tools
3. Agora Pulse
Their logo “Social Media Management Simplified”; describes this business tool well. Agora Pulse is one of the most affordable, comprehensive, and easy to use social management platforms out there. Supporting all major social networks like Facebook, Instagram, Twitter, and LinkedIn, this tool will allow you to easily manage and schedule your social media posts, and more importantly it will help you monitor the performance of all your activities via analytical reports you can download.
In addition to greatly enhancing the efficiency of your daily social strategy, Agora Pulse also offers a variety of apps that can help you build follower engagement, something which is much needed, especially if you’re just starting out. For more information on this nifty tool, click here.
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- What is Social Listening & How Can it Grow Your Business?
- How to Kickstart A Social Media Marketing Strategy for Your New Business
Missinglettr
Missinglettr is one of those online marketing tools that exists to make your business a bit more efficient, saving you time and effort. It constantly monitors your blog, and once it detects a new piece of content, it will automatically create and send you a social marketing campaign, specifically designed for that particular post. From there you can either approve it, and the tool takes care of the rest, or deny it, making the tool come up with something else to fit your liking.
Click here for a free trial for Missinglettr!
Website Related Marketing Tools
4. Bluehost
Bluehost is among the most affordable hosting platforms available online. It is easy to use, and offers a plethora of plans that will suit your every need as an up-and-coming side hustler. Combined with WordPress, the two online marketing tools are a must pick if you’re planning on setting up a new site fast and easy.
If you have some insecurities with hosting, Bluehost also has you covered with 24/7 customer support. Here you can ask questions regarding customization and troubleshooting, and ensure everything is running smoothly.
To find more info on Bluehost click here, and remember if you change your mind, or have any doubts, all their hosting plans come with a 30 day money back guarantee.
Content Marketing Tools
5. Beacon.by
Beacon.by is an excellent business tool that allows you to easily create professional looking lead magnets in less than 10 minutes. The best part? You don’t even need to have any design experience to do so.
Beacon.by allows you to convert your content pieces into stylish ebooks automatically, which you could then use in your lead generation campaign. The tool allows you to use a plethora of themes and templates which will allow you to customize and personalize your offer exactly the way you like it. All you have to do is edit the settings on the left editorial panel.
While you can create all sorts of offers, such as checklists, how-to’s, etc. Beacon.by excels in creating ebooks. Here, just add the articles you want to include, and through the tool you can add cover pages, summary pages, author bio pages, add new headers, new colors, images, and everything else needed to create a fully customized and professional offer.
Marketing Analytics Tool
6. Google Analytics
If there was ever an all inclusive monitoring and analytics tool, this is it. Google Analytics is among the most versatile and customizable online marketing tools available to you, and more importantly it’s free. This means it saves you time (by allowing you to see all analytical information on one page) and money, making it ideal for a side hustle business owner, such as yourself.
This business tool provides information on how visitors find your site by source, page, time frame, device, and more. It allows you to see how your audience uses your website/blog, which pages get the most attention, and where they spend most of their time while browsing through your content. This is extremely valuable, as you will be able to understand what type of content drives traffic, if you’re getting the right traffic to the right pages, and if your pages need to be further optimized to achieve your objectives.
With Google Analytics you can also get insight on visitor segmentation. This means that, you will be able to determine if your current actions are attracting new visitors, if you are getting returning visitors, and where your audience is coming from (geographic location, referrals, etc).
Finally, this tool will help you track conversions and sales across existing ads, determine the performance of each individual page or blog post, measure the success of ongoing social media programs, and ultimately help you create better optimized and more accurately targeted content to generate potential leads.
Click here to read all 30 online marketing tools on TheSideHustleProfit.com site!
Originally published at https://www.thesidehustleprofit.com on March 11, 2019.
