Digital Dexterity: Exploring the New Ways of Work
As more progressive business leaders choose to support mobile, team-oriented and non-routine ways of working, an increasing number of them are looking for assistance in adopting digital workplace technology. But why are they searching for actionable information and qualified guidance?
According to the findings from the latest Gartner survey, only 7 to 18 percent of organizations possess the ‘digital dexterity’ to adopt New Ways of Work (NWOW) solutions — such as virtual collaboration and a mobile workplace. Furthermore, it’s already apparent that forcing employees to accept rigid and inflexible workplace mandates are a recipe for poor performance.
Ongoing Change Reshapes the Workforce
According to the Gartner assessment, an organization with high digital dexterity has employees who have the cognitive ability and social practice to leverage and manipulate media, information and technology in unique and highly innovative ways. By country, organizations exhibiting the highest digital dexterity were those in the U.S. (18.2 percent of respondents), followed by those in Germany (17.6 percent) and then the UK (17.1 percent).
“Solutions targeting new ways of work are tapping into a high-growth area, but finding the right organizations ready to exploit these technologies is challenging,” said Craig Roth, research vice president at Gartner.
In parallel, the survey found that workers in the United States, Germany and UK have, on average, higher digital dexterity than those in France, Singapore and Japan.
Workers in the top three countries were much more open to working from anywhere, in a non-office manner. They had a desire to use consumer software and websites at work. Some of the difference in workers’ digital dexterity is driven by cultural factors, as shown by large differences between countries.
For example, population density impacts the ability to work outside the office, and countries with more adherence to organizational hierarchy had decreased affinity for social media tools that drive social engagement.
The youngest workers are the most inclined to adopt digital workplace products and services. They have a positive view of tech in the workplace and a strong affinity for working in non-office environments. Nevertheless, they reported the lowest levels of agreement with the statement that ‘work is best accomplished in teams’.
The survey also showed that the oldest workers are the second most likely adopters of NWOW. Those aged 55 to 74 have the highest opinion of teamwork, have progressed to a position where there is little routine work, and have the most favorable view of all age groups of internal social networking technology.
Embracing vs Resisting Workplace Change
In contrast, workers aged 35 to 44 were at the low-point of the adoption dip, potentially feeling fatigued with the routines of life as middle age approaches. They were most likely to report that their jobs are routine, have the dimmest view of how technology can help their work, and are the least interested in mobile work. Moreover, larger organizations on average had higher digital dexterity than smaller ones.
“Embracing dynamic work styles, devices, work locations and team structures can transform a business and its relationship to its staff. But digital dexterity doesn’t come cheap,” said Mr. Roth. “It takes investment in workplace design, mobile devices and software, and larger organizations find it easier to make this investment.”
Leaders that insist on a ‘one-size-fits-all’ approach to NWOW are doomed to fail.
Digital Transformation in Action
Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.
The notion of engaging a Digital Polymath is really compelling. You can harness the actionable wisdom of a worldly individual that acknowledges the near-term challenges and opportunities, yet also has the strategic vision to anticipate the broader future. Here’s the path to progress. Everyone can transform and evolve.
Originally published at blog.geoactivegroup.com on July 6, 2018.
