How to Jazz Up B2B with Freestyle GenAI
We’re drowning in Generative AI (GenAI) produced narratives.
Most are bland.
Still, I’m excited about something I’m calling “Freestyle GenAI” — and I think it’s the key to unlocking more innovation in B2B sales and marketing for traditional tech vendors.
Instead of pre-defined go-to-market (GTM) methods, what if we embraced the improvisational spirit of ‘freestyle’ — think jazz, think agile — and applied it to our use of free GenAI tools?
𝗙𝗿𝗲𝗲𝘀𝘁𝘆𝗹𝗲 𝗚𝗲𝗻𝗔𝗜 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗯𝗼𝗹𝗱, 𝗯𝗿𝗮𝘃𝗲, 𝗮𝗻𝗱 𝗱𝗮𝗿𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁
* We’re breaking free from the rigid “one-size-fits-all” GTM narrative. We’re not just plugging in AI for workflow automation; we’re using it as a creative idea partner.
* We’re experimenting with multiple free GenAI applications. Combining tools in unexpected ways. Seeing sparks fly when we let different models riff off each other.
* We’re rebooting B2B vendor market development. Forget incremental ‘safe’ improvements. Freestyle GenAI enables entirely new pathways to growth.
𝗧𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝘁 𝘁𝗵𝗶𝘀 𝘄𝗮𝘆
* Could it uncover hidden market segments or customer needs you haven’t considered?
* Could it help you rapidly prototype and test radically different solution messaging?
* Could it empower you to connect and engage with key customer decision-makers?
The benefit of a Freestyle GenAI approach is its accessibility. We don’t need massive budgets or complex integrations to start exploring. We just need fearless curiosity, a willingness to experiment with free tools, and an open mindset that embraces unexpected results.
In summary, I believe Freestyle GenAI can be a catalyst for B2B tech go-to-market transformation. It’s about moving beyond predictable product-centered drivel, and into a realm of imaginative creativity. Your customers will appreciate the extra effort, I’m sure.
Why does this matter? WHO DARES WINS
