5 Ways to Make Your Newsletter Stand Out

Newsletter tips to help your newsletter stand out from the crowd

Casey Botticello
Digital Marketing Lab

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Source: Casey Botticello of Blogging Guide

In 2022, the average open rate of emails was 21.50%.

Imagine spending hours crafting the perfect email, excited for your audience to read it, clicking “send,” and then… nothing.

No one opens it. Or worse, it went straight to the trash bin.

You don’t want this to happen to you, right?

Luckily, there are tips and tricks you can learn to help you create emails that your audience is interested in and will want to read. Read on for our tips on how to create a newsletter that stands out and keeps your subscribers coming back for more.

1. Get Clear on the Purpose of Your Online Newsletter

To create content that stands out, you want to consider the purpose of your online newsletter and email list. Is it to deliver helpful information to your audience?

Is it to help them solve a specific problem? Or is it to announce new products or services that you are offering?

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com