7 Best Types of Content Marketing: Create, Connect, Convert

Casey Botticello
Digital Marketing Lab
10 min readApr 11, 2022

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Source: Casey Botticello of Blogging Guide

You may have heard the term “content marketing” before but what is it exactly?

Content marketing is a type of marketing that focuses on creating and sharing high-quality content to attract and retain customers. In other words, it’s all about providing valuable information to your target audience.

Why Does Content Marketing Matter?

In today’s noisy online world, it’s more important than ever to create content that stands out and is worth paying attention to.

With so much information available at our fingertips, it can be hard to cut through the clutter and get noticed. That’s where content marketing comes in. By creating informative, useful, and engaging content, you can earn your audience’s attention and build a loyal following.

Content marketing is an important part of any marketing strategy. It can help you attract new customers, build relationships with your audience, and boost your brand’s visibility online.

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com