Benefits of a Large LinkedIn Network

LinkedIn Profile Optimization

Casey Botticello
Digital Marketing Lab

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Source: Casey Botticello of Blogging Guide

Since LinkedIn began hitting key growth metrics several years ago, there have been naysayers who suggest that you should “only connecting to people you know well enough to ask a favor of or do a favor for.” An article in the Harvard Business Review states:

Many users are beginning to discover, however, that a larger number of social network connections may be less valuable than a smaller, more intimate circle. With an enormous collection of friends or followers on a network, you lose the benefits of intimacy, discoverability, and trust, all of which can work better when you have fewer connections.

While larger networks may be less personal, they can also be extremely valuable. While you don’t need to hit the maximum number of connections (30,000) to see these benefits, you should aim for at least 500 to maximize your profile “completeness” from LinkedIn’s perspective.

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