Content Marketing Funnel

What is a content marketing funnel and how can content creators utilize these marketing tools to turn their content into sales?

Casey Botticello
Digital Marketing Lab

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Source: Casey Botticello of Blogging Guide

Did you know that 87% of marketers depend on their knowledge of the customer journey to develop content for consumers? This is because the customer journey is extremely important for businesses that are looking to make more sales.

And, the best way to visualize the customer journey is through the content marketing funnel. As the name implies, the content marketing funnel is shaped like a funnel. It visually shows the process of turning consumers into leads and leads into customers.

As you go down the funnel, there are fewer people. No company is going to have a cylinder. But, there are ways to use the content marketing funnel to improve your conversion rates.

To learn more about the content marketing funnel and how you can use it to improve your marketing techniques, keep reading. We have the complete content marketing funnel guide here.

Understanding the Content Marketing Funnel

The content marketing funnel helps marketers, salespeople, and other employees visualize the customer journey. It marks the series of steps that individuals go…

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com