How to Create an Editorial Calendar for Your Blog

Casey Botticello
Digital Marketing Lab
6 min readDec 14, 2020

How to Create an Editorial Calendar for Your Blog, blog editorial calendar template, blog content calendar, blog calendar
Source: Casey Botticello of Blogging Guide

Let’s face it, the blogging landscape is not getting any easier. WordPress alone accounts for over 70 million new blog posts per month, which works out to over 2.7 million posts daily. In addition, the number of blogs keep increasing, with approximately 504 million blog sites accounted for in 2018.

As you can imagine, the competition is only getting stiffer, so you need to find ways for your own blog to stand out if you want to achieve any of your goals. This can be difficult if you run out of ideas in terms of what to blog about or fail to keep up with posting content on a regular basis. One of the keys to avoiding such a dilemma — and getting good results from blogging — is to ensure your content output is organized in a strategic way. That’s where setting up an editorial calendar for your blog comes in.

What’s an editorial calendar and why do you need one?

An editorial calendar, also called a publishing schedule, helps in the planning and publication of different types of content. As it relates to blogging, an editorial calendar makes it possible to co-ordinate the entire content creation and publishing process over a period of time. It can be used for some or all of the following:

  • Formulating blog post ideas
  • Creating a posting schedule
  • Ensuring consistency
  • Organizing content creators
  • Setting goals and objectives
  • Planning your SEO strategy
  • Reviewing results

Your next question is likely to be how do you create an editorial calendar for your blog? Below are some steps you can follow.

1. Determine your blogging goals

Before you can set about creating an editorial calendar for your blog, you first need to establish the end results you want to achieve. What overarching message do you want your readers to get from your blog posts over time? What specific demographic do you want to attract? What are the main issues faced by your target audience that your blog will address? How many monthly readers do you want your blog to have at the end of a particular period of time? Which platforms…

Casey Botticello
Digital Marketing Lab

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