How to Create Effective Long-Form Content to Rank Higher in Search

Casey Botticello
Digital Marketing Lab
7 min readJul 4, 2022

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Source: Casey Botticello of Blogging Guide

Long-form content is becoming an increasingly important part of SEO and web marketing. But what is it, exactly? And why should you be using it in your own marketing efforts? In this blog post, you’ll learn the answer to those questions and gain insight on how to create long-form content that engages your audience and helps improve your website’s SEO.

What is Long-form Content?

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Long-form content is simply defined as content that is longer than the average blog post or article. While there is no steadfast rule on how long your content needs to be, most experts agree that anything over 1,000 words can be considered long-form.

Why Use Long-form Content?

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Long-form content has become popular in online applications in recent years because it offers several advantages over shorter content pieces.

Longer Dwell Time

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com