HubPages Review

How does HubPages work?

Casey Botticello
Sep 16 · 6 min read

One of the most popular blogging platforms around is HubPages. Described as a publishing and revenue sharing community, the website allows freelance bloggers to create their own mini blog, on which they write and share their original articles. In return, writers have the opportunity to earn revenue from ads that are placed on their blog posts. The site also helps amateur writers gain an online presence and showcase their work since published articles on HubPages tend to have a good search ranking. To top it off, HubPages is free to join.

This sounds like a pretty decent deal for bloggers looking to make money from their content and build their online reputation. But HubPages is not without its own drawbacks. Curious as to whether this platform could be a suitable fit for you? This overview will cover all the main points of what HubPages is about. First, let’s explain the basics.

What is HubPages?

HubPages is a multi-site blogging platform that was launched in 2006. Its founders are three former Microsoft employees — Jay Reitz, Paul Deeds, and Paul Edmondson. HubPages started out as a single website for freelance writers but was expanded in 2014 after taking over and merging with Squidoo, one of its main competitors at the time.

As a platform that has user-generated content at the core of its business model, HubPages also allows users to participate in forums on specific topics, post questions and answers in its Q&A section, as well as comment on other people’s content and follow other users. To date, the platform boasts monthly viewership of 29 million views. Over 700,000 articles have been published on over 46,000 hubs, and there are more than 4.1 million forum posts.

How to use HubPages

Getting started on HubPages is pretty simple. It involves visiting the website and signing up for an account. The website is free to join, so you don’t have to worry about paying anything upfront. Once you have set up your account, the next step is to create your “hub,” which is basically your own blog site on the HubPages platform. Hubs can be based on any of the more than 20 defined categories on HubPages. Setting up your hub involves selecting “Start a new Hub,” giving it a title, and adding a description. Done! You are now ready to start posting content on your hub.

Articles that are published on HubPages are generally about 1,000 words in length and can include images, videos, and links. Published blog posts will soon start receiving ads on behalf of HubPages. This is where the earning potential comes in. The amount of views received on each article determines how much is earned. Revenues are shared 60/40 with HubPages claiming the latter portion.

You can share your work on social media platforms such as Facebook and Twitter in order to increase viewership. In addition, readers have the opportunity to leave comments and other feedback on your articles.

How much can you earn on HubPages?

One of the perks of writing on HubPages is the possibility of earning passive income over time. You can earn from ads placed on your blog posts, as mentioned. However, you can also earn by placing affiliate links from programs you may be involved with (Amazon, Ebay, Adsense, etc.) in your articles.

With that said, earnings vary considerably for freelancers on HubPages. Some writers report earning between $100 and $500 per month, while others report significantly less or much more. What’s more, the minimum amount you need to earn before receiving a payout is $50, and payments can only be done via a PayPal account.

What are the Pros and Cons of using HubPages?

HubPages Pros

  • No fees required to join the platform
  • It’s a great way for amateur writers to gain an online presence
  • Articles on HubPages rank easier on search engines due to the website’s strong reputation
  • There is an opportunity to earn from your content
  • Simple set up process — no blog configuration require
  • Helpful customer support

HubPages Cons

  • Not as beneficial to professional bloggers
  • Numerous ads being shown on your blog pages can be a turn off
  • You have minimal creative control over the look and feel of your hub
  • HubPages admin have the final say as to whether your posts get published or not
  • Customer support is limited to email

Making the most of HubPages

If making money is your central reason for wanting to join HubPages, you may be setting up yourself for disappointment. To begin with, it may take a while before you are able to garner any noticeable level of revenue on a consistent basis. Secondly, you need to be posting regularly in order to maximize your presence on the platform and on the web, in general.

The best strategy on HubPages is to simply exercise your passion for writing. Finding a niche that one likes to write about and taking time to craft quality articles that people want to read appears to be the strategy for writers who have found some level of success on HubPages. In addition, posting content on one’s hub is not enough if trying to gain exposure as a writer. You also need to promote your articles; for example, sharing them on your social media pages and inviting people to like, share, and comment.

Another strategy that can help to build a writer’s presence on HubPages is taking part in the platform’s Q&A and forum sections. Being active in the site’s community can lead to other users following you. Having followers simply mean they will be notified whenever you make a new post, but this can also lead to them sharing and interacting with your content.


HubPages has established itself as a major player in the blogging community. But it is not for every writer. If you are looking to build your reputation as a blogger, it is a reasonably great place to start. Its revenue-sharing model can help you earn an income as well, so that is a plus.

On the other hand, professional bloggers will likely be less impressed with HubPages, especially if they don’t want ads placed all over their work. Furthermore, there are a number of alternatives that allow writers to have more control over their blog, as well as better earning opportunities, even if they are not free to use.

Casey Botticello

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Casey Botticello is a partner at Black Edge Consulting. Black Edge Consulting is a strategic communications firm, specializing in online reputation management, digital marketing, and crisis management. Prior to founding Black Edge Consulting, he worked for BGR Group, a bipartisan lobbying and strategic communications firm.

Casey is the founder of the Cryptocurrency Alliance, a Super PAC dedicated to cryptocurrency and blockchain advocacy. He is a graduate of The University of Pennsylvania, where he received his B.A. in Urban Studies.

You can connect with him on LinkedIn, Twitter, Facebook, or by following his Medium publication, Digital Marketing Lab.

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