The Ultimate Guide to Creating a Personal Brand in 2023

How to build your personal brand in 2023

Casey Botticello
Digital Marketing Lab

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Source: Casey Botticello of Blogging Guide

Everybody has a personal brand, including you.

It’s what people think when they hear your name, what pops up on Google when someone searches for you, and your presence across social media.

It’s critical to craft your personal brand strategically and build one that helps advance your career and your life. When done effectively, a strong personal brand leads to new opportunities and connections that can change your life.

That said, building a personal brand isn’t easy. While you can jump around and guess at the most effective strategy, the best brand builders are strategic, niched-down, and, most of all, consistent.

In this article, we’ll talk more about the importance of building a personal brand and provide you with some practical steps to create one, even if you’d never considered it before.

What Is A Personal Brand?

While most people think of businesses when they think of a brand, all individuals also have a brand.

Think of it as what people say and think about you. It encapsulates your talents as well as who you are, and it’s how you can differentiate yourself from others. Your brand is…

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com