What is Content Marketing?

“Share a Coke” campaign case study

digital marketing, what is content marketing, content marketing, content marketing definition, examples of content marketing

Do you remember the “Share a Coke” campaign? You know, the one that made you search high and low for a Coca Cola bottle or can with your first name on it. This campaign was originally launched in Australia in 2011 and was created to inspire shared moments between consumers along with personal relationships with consumers.



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Casey Botticello

🚀 Founder of BloggingGuide.com | Entrepreneur, Designer, Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com