Dec 19, 2020
6 min read
What is Content Marketing?
“Share a Coke” campaign case study
Do you remember the “Share a Coke” campaign? You know, the one that made you search high and low for a Coca Cola bottle or can with your first name on it. This campaign was originally launched in Australia in 2011 and was created to inspire shared moments between consumers along with personal relationships with consumers.
