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What Is Evergreen Content and Why Is It Important?
The importance of evergreen content for any writer, marketer, or entrepreneur
Evergreen content is content that is perpetually relevant to readers. Due to its timeless subject matter and its appeal to a large and recurring audience, evergreen content has no real expiration date and retains its value long-term.
The term “evergreen content” comes from the Evergreen plant— a plant that has leaves throughout the year that are always green. And much like the way the plant retains its colors year round, evergreen content is characterized by its consistent ability to drive traffic.
The reliable stream of traffic that evergreen content produces can be attributed to:
Search Engine Optimized (SEO) Content — Given that content is largely discovered through search engines, its not surprising that a lot of evergreen articles are search engine optimized. This can include the use of strategic article titles, customizing an article’s meta description, utilization of custom images, and organizing content into numbered or bulled lists.
Original Content — Both search engines and readers crave original content. Originality is a key attribute of evergreen…
Digital Marketing Lab is Medium’s premier publication for articles and content related to digital marketing, blogging, branding, email marketing, SEO, and social media marketing.
