What Is Inbound Marketing?

What is inbound marketing and why is it important?

Casey Botticello
Digital Marketing Lab
10 min readJun 26, 2021

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Source: Casey Botticello of Blogging Guide

Any entrepreneur worth their salt will agree with this statement.

Marketing your business to customers can feel impossible at times.

There’s so much advice out there about marketing, yet many fail to reach even one customer. Aren’t things supposed to be easier in the Internet Age?

Everyone has a phone in their pocket, but it still takes a lot to make one sale. If only there were a marketing strategy that could provide better results.

Enter inbound marketing. What is inbound marketing you ask? Read on to find out everything there is to know about this marketing approach.

What Is Inbound Marketing?

Photo by Marvin Meyer on Unsplash

Inbound marketing is a strategy where businesses earn the attention of their customers. Companies create engaging content instead of pushing their message.

That way, customers come to them through organic means. The more useful and engaging the content is, the better.

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Casey Botticello
Digital Marketing Lab

🚀 Founder of BloggingGuide.com | Entrepreneur & Blogger | Join 100,000+ creators & learn how to make money writing online ➜ bloggingguide.substack.com